This is where you will find some of the south of France's most infamous beach clubs. The celebrity haunts of Club 55 and Nikki Beach are popular with locals, tourists and the A-listers. You can hire a sun lounger and parasol on the beach, or dine in the restaurant, there is no pressure to do both. Some of the beach clubs are set back from the beach and have a pool for guests to enjoy, although the sea is never far away.
Remember to book your sun lounger in advance during July and August. The more famous the club, the more expensive the sun lounger hire. Lunch and dinner reservations are also recommended during the summer period.
The most famous beach club on Pampelonne Beach. It was used in a scene of the famous Bridgette Bardot film ‘And then God Created Woman’, and it has been wildly popular with the jet set ever since. Despite its rustic simplicity, it's deliciously expensive, but the food isn’t all that compared to what you can get elsewhere, but none of the A-listers who come here seem to really care. It's a real experience and one you should give some serious thought to.
Moorea
Along this stretch there’s also Moorea Beach Club, which offers a more relaxed vibe, while Le Jumeaux has a kid’s playground and is open year-round.
La Cabane Bambou
Thai food and massages are on offer at La Cabane Bambou, while the Aqua Club offers good food in a laid back atmosphere often missing in glammed-up Saint Tropez.
For those who want to be part of the glamour and glitz of life on the Côte d’Azur. It’s achingly stylish, with the requisite plush daybeds and pool, but it also loves a party, with big-name DJ’s spinning chilled day beats and dance music throughout the summer months.
All in all, there are a great many beach clubs to choose from. At least for now. A French law that prohibits commercial buildings on public beaches threatens the future of these glamorous French institutions. Many clubs along the Riviera are being served demolition notices for when their leases run out, and nobody really knows what the future holds. So find that deckchair, order your magnum of rosé and lie back, for the experience is set to get more rare, and inevitably more expensive, in the future.