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Appellation d'Origine Controlee (AOC)

Official label to guarantee authentic regional produce

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The appellation d’origine contrôlée (AOC) is the certification granted by the French government to ensure that all wines, cheese and certain agricultural products are produced in the region of their origin, in the traditional manner, using specific ingredients.

For example a sparkling white wine may only be called a Champagne if it is produced in the Champagne region of France using specific grapes; and a Beaufort cheese may only bear that name if it has been made from the milk of Tarentaise or Abondance cows in the region of Beaufort in the time-honoured fashion.

There is a strict labelling policy which means that only items that adhere to the guidelines can bear the AOC seal on its label or rind. This ensures a certain amount of quality control and protects the heritage of many quintessentially French products.

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Find out all about what is happening in Saint-Tropez and how to make the most of your time here. The latest news, reviews of fun activities, fabulous beaches, current events and the trendiest restaurants, as well as interviews with leading locals, insider's guides and our top choices for things to do, see and experience in this glamorous Riviera town.

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Upcoming Events

Saint-Tropez is well-known for its annual sailing regattas, including the Rolex Cup and the Voiles de Saint-Tropez. There are also some more traditional festivals that you can attend such as the Bravades. Musical events are mainly focused on classical and jazz music and the very popular Place des Lices market takes place every week.

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Voiles d'Automne Regatta, Saint Tropez